The Problem

A woman entrepreneur with vast experience in running a Fashion Institute came up with an idea of an innovative product targeted towards mass consumers. However, she had no prior experience in FMCG product management.

SM Solution

SM went about in a systematic way to launch the new product:

1. SM charted a complete project CPS.
2. To gauge the consumer response, initiated Consumer Research. SM involvement comprised creating research brief, identifying the agency, briefing the agency, supervising research and help decode the research findings in a practical manner.
3. Created a business plan detailing Marketing and Sales Strategy
4. Developed Procurement, Production and Distribution systems
5. Created a manual of Processes and Procedures for monitoring and controlling to help her run day to day business
6. Held periodic structured reviews to monitor progress and give ongoing feedback
7. The Client today is handling the entire diversified business successfully on her own.